Blog

Apple launches new iPad campaign

Apple launches new iPad campaign

In a clear attempt to rekindle its waning iPad sales, Apple has launched a new marketing campaign to attract more potential buyers. Apple has revealed that its iPad sales are declining, from 16.4 million units last year to 12.6 million units in this year.

The importance of online reputation

The importance of online reputation

Social media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the importance of establishing an online presence, and so have created business accounts on various social media platforms.

Office 2016’s new head-turning features

Office 2016’s new head-turning features

Its release is still months away, but there’s reason to get excited about Office 2016. The latest version of Microsoft’s classic application package is adding new features designed specifically for today’s modern workforce, who are more mobile and collaborative than any generation before.

Tips to increase employee productivity

Tips to increase employee productivity

With social media distractions, difficult-to-monitor remote employees, and increasing numbers of staff working on personal tasks at the office, achieving maximum team productivity can seem virtually impossible. So what can the business owner do? Here are a few tips that are sure to have your staff more focused and producing results.

Mobile Twitter usage continues to grow

Mobile Twitter usage continues to grow

We all know mobile is big – and still growing. Any business serious about leveraging the internet in its marketing efforts – whether that be through social media or otherwise – needs to be putting serious effort into the mobile compatibility of its campaigns.

What you need to know about cloud security

What you need to know about cloud security

While many IT providers often tout the revolutionary benefits of the cloud, very few address the security aspect of it. But the fact of the matter is that when you’re using a cloud service, you’re moving information out of your hands and into those of a third party.

The purposes of dashboards for businesses

The purposes of dashboards for businesses

Most companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand.

Facebook Messenger is about to get adverts

Facebook Messenger is about to get adverts

It has surely been a long time coming, and now it is official – the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising.

Google Now’s Android support improved

Google Now’s Android support improved

While folks on iOS limit themselves to friendship with Siri and Windows Phone users make do with Cortana, greater support on Android for the Google Now digital assistant means it’s becoming possible for you to achieve even more on your Android tablet with reduced effort.

The good and bad of Google’s new Chromebook

The good and bad of Google’s new Chromebook

Google’s new Chromebook, the Pixel, is finally here. Those who’ve been patiently awaiting its arrival, or are curious about giving it a try, might be wondering about the pros and cons of this new laptop. We’ve taken the time to break it down for you and list the important features you need to know about when considering whipping out that credit card.